Stan Peake

Stan Peake

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Barrett Cultural Transformation Tools Practitioner, Level 2
Queens School of Business alumnus, Sales Leadership
Studied Kinesiology, University of Calgary
Personal Fitness Trainer Diploma program, Mount Royal College

Stan was born to be a coach. Through his first passion, football, Stan met one of his great mentors, his high school football coach. After a neck injury ended Stan’s playing days in 1996, he began a career in personal training, and began coaching football. Stan found that he could transfer his football coaching skills into coaching clients as they endured his trademark brutal workouts! Years of training, education, and study led Stan to teach continuing education at several Calgary area fitness facilities, and eventually to coaching newer trainers and his first foray into leadership, circa 2001.

Stan’s approach to leadership was always as a coach, not a manager. At the core of his coaching style in those days was to care for each team member, not just their position, as well as a keen sense of accountability to achieving one’s goals, both personal and professional.

Through starting his own personal training business, to buying into one of Calgary’s premier fitness operations, Stan’s passion for fitness led to a passion for leadership and entrepreneurism. He later helped oversee a merger with a medical screening company, wherein coaching skills were needed to merge 2 very disparate cultures, as well as keen strategic planning skills to help in a new facility design.

After 18 years in the fitness industry, leading teams of trainers, paramedical therapists, administrators, kinesiologists, and health coaches, Stan decided coaching, not fitness, was his true calling. Though a passion, fitness was always a conduit through which to coach for Stan.
After returning to school for graduate studies in Values-Based Leadership at Royal Roads University in 2014, Stan later attended Queens School of Business in 2015 as part of their executive education program, specializing in Sales Leadership.


Stan decided it was finally time to open his own coaching business after researching the market for coaching for entrepreneurs, and found a gap in the industry when it came to innovators and startups who could not afford $2,500+/ month for coaching.

Since incorporating InSite Performance Coaching, Stan has worked with leaders and business owners from Vancouver to Calgary and in industries ranging from electrical to fitness to legal.
In addition to coaching entrepreneurs and business leaders, Stan also serves as a keynote speaker on a variety of topics in the areas of sales, success, business, and finding one’s purpose.
When not working, Stan enjoys travel, spending time with his wife Maria and son Chase, and tackling his infamous ‘bucket list’.

Stan’s Top Adventures to date include;

1. Hiking Mount Kilimanjaro, 2014
2. Hiking the Inca Trail to Machu Picchu with my wife, 2012
3. Mountain biking Moab, Utah 2007
4. Hiking the Grand Canyon, 2007, 2008, 2010 (twice in 1 day)
5. Road Bike Edmonton to Calgary one day 2009 to raise money for a friend battling cancer
6. Vancouver Half Marathon 2008 (got engaged at the end of the race!)
7. 24 Hours of Adrenalin mountain bike race 2012, 2013

Top ‘bucket list’ experiences so far according to Stan are;

1. Skydiving Innisfail, AB 2013
2. Rushing the field at a college football game (over 100,000 fans!) Columbus, OH 2011
3. Rappelling off of a skyscraper, Easter Seals Drop Zone Calgary, 2013
4. Swimming with a whale shark, open ocean Mexico 2014
5. Co-publishing a book 2008
6. Visiting over 100 beaches worldwide
7. Buying into a business 2008, starting his own companies (x2)

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