Meet The Team

Stan Peake - Founder and Executive Coach


Graduate Certificate in Values-Based Leadership, Royal Roads University

Sales Leadership, Queens School of Business

Certified coach and facilitator

Certified cultural transformation tools practitioner

Certified in over 50 tools covering leadership, team effectiveness, conflict, and performance

Entrepreneur by nature, coach by trade, catalyst by approach; Stan Peake lives to help values-based leaders discover and live up to their potential.

With entrepreneurial expertise spanning 4 businesses in 3 industries over 13 years; and 15 years of leadership and executive management experience, Stan gets business, and he gets entrepreneurs.

His written works range from the InSite Performance Coaching blog to published works in 5 different magazines including Entrepreneur, and newspapers across Canada and the United States. Stan has also published 2 books, and contributed to a third.

Stan’s speaking engagements have taken him across Canada, from startup incubators and national franchise shows to crowds in the hundreds to intimate personal and professional development inservices to groups of 6 to twenty. He has also been a guest on over a dozen podcasts on topics from sales to leadership to all things entrepreneurism.

Stan has coached businesses of all sizes and industries, from Vancouver, BC to Montreal, QC. He has helped pre-revenue startups get off the ground, to a business two decades in improve their profitability by 175% within 3 months.

A dynamic speaker, passionate and wise coach, and gifted writer – Stan is the go to for leaders and businesses who want to get unstuck and make their vision a reality.

Stan’s Top Adventures to date include;

1. Hiking Mount Kilimanjaro, 2014
2. Hiking the Inca Trail to Machu Picchu with my wife, 2012
3. Mountain biking Moab, Utah 2007
4. Hiking the Grand Canyon, 2007, 2008, 2010 (twice in 1 day)
5. Road Bike Edmonton to Calgary one day 2009 to raise money for a friend battling cancer
6. Vancouver Half Marathon 2008 (got engaged at the end of the race!)
7. 24 Hours of Adrenalin mountain bike race 2012, 2013

Top ‘bucket list’ experiences so far according to Stan are;

1. Skydiving Innisfail, AB 2013
2. Rushing the field at a college football game (over 100,000 fans!) Columbus, OH 2011
3. Rappelling off of a skyscraper, Easter Seals Drop Zone Calgary, 2013
4. Swimming with a whale shark, open ocean Mexico 2014
5. Co-publishing a book 2008
6. Visiting over 100 beaches worldwide
7. Buying into a business 2008, starting his own companies (x2)

Maureen Murphy - Business Development Director and Executive Coach

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Connector at heart, relationship guru by trade, motivator and empath by approach; Maureen Murphy lives for growth of mind, spirit and behavior.

Maureen Murphy received a Bachelor of Arts degree with a Major in Communications from the University of Calgary. Since then, Maureen has been trained to facilitate the InSights Discovery Program and is certified as an Executive Coach by John Mattone who was Steve Jobs former Executive Coach, and is recognized by the International Coaching Federation.

Since then, Maureen has had a successful and fulfilling career managing areas of Corporate Development such as Human Resources, Communications, Business Development and Sales Management. Within these roles Maureen has been responsible for proven ROI in terms of the bottom line as well as people development to ensure a positive and productive team and workplace culture to set company’s up for success. After 15 years of experience acting as the head gatekeeper of culture and profitable corporate development, Maureen is a true believer that the right people make all the difference to the bottom line of an organization. Clear mindset and motivation lead the way to a strong, lucrative future.

Maureen is an avid volunteer and philanthropist. An ambassador and volunteer for the Calgary Stampede for over 20 years, Maureen is proud of the city she lives in as well as the neighborly, genuine western communities Alberta holds. In her 15 years of Corporate Experience, Maureen has led and participated in raising over $1,000,000.00 dollars for charities around the city such as Parkinson’s, Heart and Stroke Foundation, Multiple Sclerosis, Steps for Life and numerous Mental Health organizations. Maureen believes in the power of community and chooses to use her talents and relationship skills to create a more enjoyable world to live in.

When your intention, your mindset and your actions are aligned, the magic happens. True success prevails when you marry your what, how and why to your true goals.

Elli Townsend - Executive Assistant

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Elli appreciates all forms of communications.

This soon to be graduate of Athabasca University’s Bachelor of Professional Arts, Communication Studies program has spent the past decade immersed in all forms of communications. This includes sales and marketing, tourism, security, administration, and even a stint as a librarian at her local library. A career highlight, which Elli is particularly proud of, is her involvement with the Canadian feature film, One Week. Throughout her studies, Elli has enjoyed the diverse nature of communications, but it is privacy legislation that captivates her interest the most – especially in today’s digitally media world. Elli made her way to Canada from her homeland of Australia at the beginning of 2004 and fell in love instantly with Canada.

After a 10 month working holiday in the United Kingsom, Elli returned to Canada. It is her contribution as a volunteer member of the Canadian Red Cross Communications Team that demonstrates her commitment to the local community, Alberta, and Canada. Elli is passionate about performance coaching and is an integral part of the InSite's Team.