Category: Sales

Swing For The Fences!

In business, just like baseball, most people strike out far more often than they hit a home run. In fact, outfielder Ty Cobb has the highest career batting average (.366 over his 24 year career). In other words, the man who most efficient at hitting the ball struck out or fouled out more than 63% […]

25 Jan
Value Prop Design

Your Value Proposition is Not About You!

Today few business concepts are as topical and ‘buzzwordy’ as that of an organizations’ value proposition. The subject of constant debate and conjecture, a value proposition can be defined as a “positioning statement that explains what benefit you provide for who and how you do it uniquely well”. Here’s the thing: most people don’t care. […]

“Cash or Coaching”

InSite Performance Coaching Referral Program At InSite Performance Coaching, we believe that the greatest compliment anyone can give in business is to refer their friends, family members, and others whose trust they’ve earned – to a provider they trust. It is with this gratitude, and appreciation of what it takes to make a trusted referral […]

The Elevator Pitch

We’ve all heard the term ‘elevator pitch’. Just 17 years ago, Tom Peters described the ‘elevator spiel’ as your 2-minute opportunity to pitch your company’s CEO on why your project matters as you rode to the top floor. By 2015, according to Business News Daily that window had shrunk to 30 seconds, and I am going […]